PRINT & DIGITAL DESIGN
BRANDING & VISUAL IDENTITY
WEBSITE DESIGN
[Just ask me]
illustration, motion design, type design
Something I truly enjoy is creating artwork for music artists. I've had the opportunity to do this multiple times for local beatmakers and musicians, always listening closely to their vision and striving to translate the essence of their songs into a visual form.
visual identity, social media, printed content, event management
In 2024, I became part of the Non-PSR team, a collective dedicated to building a platform for emerging artists through the organization of events and exhibitions. As creative lead, I developed our portfolio and established a cohesive visual identity. [non-psr instagram]
Last July, we curated the group exhibition Choices & Voices, for which I designed the visual identity, print materials—including posters and flyers—as well as Instagram posts and stories. Held at the DNA Artclub in Alte Munze, the event featured paintings, illustrations, installations, collages, video art, and sculpture, alongside dance performances and live concerts. It aimed to reflect on a year marked by global conflict and polarizing discourse.
website design, video and photo editing, type design, mailing design
Nike trusted me to create multiple internal event recaps, delivered in either email format or dedicated websites, using WordPress and Webflow.
[these projects are not publicly available]
packaging design, menu design, pattern design
This design was created for Varak, a luxury cake and sweets confectionery from Dubai. The box was designed to celebrate the Diwali festival, incorporating a touch of Baroque influence. The peacock and candles, central to the pattern I designed, symbolize prosperity and light, capturing the festive spirit. The whole pattern was carefully digitally illustrated by myself.
visual identity, powerpoint slides
"None should ignore the Law !" But Law is not always intelligible and accessible to all (from decision-makers to citizen), Arcade Academy's vocation is to enable experts in legal and tax to share and popularizie their knowledge in an inclusive, multilingual mode via a platform using the new technologies available. I was tasked to create a logo for the upcoming platform Arcade Academy.
visual identity, website design, readymag, webflow
In 2024, I joined Balade Creative Marketing Agency, taking charge of its visual identity. I designed the logo, developed the branding system, and conceptualized multiple website interfaces.
[balade website]
Balade specializes in visual identity, editorial design, digital experiences, marketing, and strategy. Our work merges strategic thinking with bold, refined aesthetics—crafting immersive visual worlds that amplify brand stories and drive connections. From luxury brands to cultural institutions and media, we design with intention—creating impactful, future-oriented identities that support growth and longevity. The visual identity embodies strength, modernity, and forward momentum. The typography was meticulously refined—each letter adjusted to maintain uniform width, conveying stability, while their forward inclination represents movement and progressive thinking. The imagery alternates between stillness and motion, reflecting the balance between precision and adaptability. Static compositions evoke clarity and confidence, while dynamic elements introduce energy and evolution—mirroring the agency’s ability to ground brands in strong foundations while propelling them forward.
WEBSITE
BONUS! WEBSITE VERSION 1.0
website design, stationery, illustration
For a few years now, the Kern & Weyl law firm has trusted me as their graphic designer and webmaster. Our collaboration began with a complete redesign of their website on WordPress, along with business cards and stationery. I also regularly update their website with new articles, create content, and design custom illustrations for New Year’s and other celebrations.
visual identity, website, print material
Sourcing de Terroirs is a French women-led company focused on exporting Alsacian goods—mostly wine and terroir products—to the Paris region. I was commissioned to create their entire visual identity, business cards, and website. I developed a brand language that mixes fonts with organic textures and a warm, earthy color palette. The goal was to create something sophisticated but not overly polished—reflecting the raw beauty of artisanal work.
[sourcing de terroirs website]
illustration, digital artwork
With this personnal project, I worked on implementing some of my illustrations and designs onto t-shirts. The goal would be to have them manufactured by a local printing workshop on quality t-shirts. [buy one soon]
webdesign
I was commissioned to design a new website for this Riyadh-based plant delivery service. I created mockups using Adobe Xd - for full width and mobile, which were then send over to an external team for the backend and final development. [website currently unavailable]
packaging design
Conceptualized olive oil bottle and box for a special collaboration between Signor Oil, an Italian-German olive oil brand, and Termino Kitchen. The project focused on blending both brand's aesthetics into a high quality and beautiful packaging. Although the collaboration was ultimately cancelled, the process allowed for creative exploration and cross-brand storytelling. [signor oil]